The Kitchen Sink

New work, one-offs, random thoughts, and things that didn’t make the cut

Beanstock “snap”

It would be nice if rebrands unfolded in an orderly, planned fashion… each step building off the considered, and completed step before it, until you landed on the final product and unveiled it to the world.

When Beanstock Coffee got the chance to do a collaboration with Element Beverages, however, we decided to go a little off-script and try to anticipate where the rebrand we are working on might be going.

The first step was a name. I came up with “Snap” because of it’s obvious connection to the fact that it’s a snapchilled beverage, but also because it felt tonally aligned with their canned cold-brew “Oomph!”.

Next was the design exploration. I developed a series of looks that connected with their current look on one end of the spectrum, and explored some new territory on the other end. The beverage is a light, fruity, snapchilled coffee beverage, and I wanted to try to capture that essence in the design.

The result is a design that will stand out on the shelves, and gives a glimpse of things to come for the Beanstock brand.