Aptihealth Mental Healthcare
There is a mental healthcare crisis in America. Children and adults are suffering like never before, and access to timely resources are frustratingly hard to find.
Aptihealth was founded in 2017 to bring therapy, and medication, to those in need from the comfort of their laptop or mobile device.
I was brought on in early 2022 to articulate the brand strategy and identity.
Helping people where they are
Unlike many of our competitors, Aptihealth’s strategy is to work with health systems and providers to address the needs of patients with more severe mental healthcare needs. Connecting with these folks and keeping them engaged required a constant reassessment of what was working, and what was not.
A small snapshot of my brand brainstorm board
A little fun
Trying to save humanity can take a lot out of you. Aptoberfest was a concept for a company gathering designed to lift spirits and set a tone for our internal culture.
