Pega Global Rebrand
One of the main reasons I went to Pega was the opportunity. Here was a 30 year old software company, used by many of the worlds largest enterprises, that few had ever heard of, and fewer understood. When I got there the Brand was rudderless. Messaging was all over the map. And everything was a disturbing shade of blue.
We worked closely with our executive leadership to formulate the foundational thinking and then my internal team went to work fleshing out the rest with a focus on making everything we did bold, confident and fresh. Messaging, copy, visual guides, and assets were created and distributed globally via a new DAM.
The results were immediate and overwhelmingly positive. People were relieved just to see color, and thrilled to finally have a sense of direction. The new Brand gave a clear signal that Pega was on to its next chapter of growth.
ABM
Our ABM strategy led to countless media buys around the globe. The Brand’s visual and verbal energy was helpful in standing out in tough locations.
Product Launch
One of the exciting aspects of an ongoing rebrand was the opportunity to apply it to new initiatives. In this case the new product launch of Pega Infinity.
