2 new locations
BodyScapes Fitness was opening 2 new locations and wanted to do some advertising to drum up business. While trying to keep the same light tone and design, we decided to base the copy on aspects unique to the locations of the gyms.
Longwood Medical Area
The only people in the Longwood area (other than patients who were unlikely to get a membership) work in the medical field, so we came up with a series of fun ads that were so well received we actually started getting unsolicited suggestions for our next round by people who saw them.
Coolidge Corner
Coolidge is a largely residential area of Boston. The idea of doing things “in the Corner” seemed fun way to leverage the location. And when paired with abstract, exercise related verbs, had just enough of a riddle to make them entertaining.
