PegaWorld
PegaWorld is Pega’s annual user conference. It attracts about 5,000 attendees, and for 3 of the 4 years I worked on it, was held at the MGM LasVegas.
Year-over-year my team was responsible for setting the overarching identity and creation of all marketing and on-site creative elements. It’s a year long endeavor with thousands of individual components—from social to main stage to on-site structures—that all need to come together and create “wow”.
