Pega Brand Campaign

Pega Brand Campaign

Keeping pace with change used to be pretty easy. Read the signs, make a few adjustments, and boom – you’re ready to go. That’s not the case anymore. The world is changing by the day, the hour, even the minute ... and it’s not stopping anytime soon. Keeping pace takes constant, tireless effort. The last thing you need is software that slows you down.

Early in 2019 my team was tasked with creating a campaign that could position the Pega brand at the highest levels. It needed to tap into a “big” idea but be flexible enough to be used for targeted ABM initiatives across 8 industries, and be able to reference everything from large trends like digital transformation to the nuts-and-bolts of AI, CX, robotics, silos and more.

Build for Change is a tagline that Pega had for a long time but, if used at all, it was sitting in the corner doing little work. We dusted it off and made it central to the campaign—sandwiching between it attention-getting lines that spoke to the theme of change—from the big and world-moving, to the small and industry specific.