Lightning in Your Cup!
Beanstock is a Cape Cod based coffee roaster I had been working with for years. Their original brand identity and positioning had been done at Holland-Mark just before my time there.
As cold brew coffee started to become a “thing” the CEO approached me to help position, name and develop the identity for his new offering. He was looking for something more hand-made and contemporary than the core brand—something that communicated quickly what their cold brew was about and would stand out on the shelves.
“Oomph!” was the result—a high-octane, hand-crafted, cup of black lightning.
